We are seeking a Middle Creative Strategist to join our team and contribute to the development of impactful advertising campaigns for gaming and mobile applications. This role demands a proactive individual with a deep understanding of creative trends, performance metrics, and hands-on involvement in strategy development. You’ll work closely with a team based in France, requiring fluent English proficiency for effective collaboration and communication.

Responsibilities:

• Create Detailed Briefs: Craft clear and actionable creative briefs to guide production teams in developing engaging ads
• Trend Analysis: Stay ahead of market trends, competitive benchmarks, and platform-specific creative innovations to identify opportunities for impactful campaigns
• Team Guidance: Collaborate with and support Creative Producers to ensure campaigns align with strategic goals and deliver high performance
• Performance Evaluation: Analyze ad performance metrics, refine creative strategies, and leverage insights to optimize future campaigns

Requirements:

• 3+ experience in a gaming or mobile app company
• Expertise in trend analysis, competitive benchmarking, and ad performance evaluation
• Strong understanding of KPIs and metrics essential for evaluating creative effectiveness
• Fluent in English to ensure seamless communication across teams

Nice-to-haves:

• Strong visual sense for ideating and critiquing content creation
• Familiarity with analytics tools like Sensor Tower or Ads Library

Role expectations:

• Hands-On Involvement: The role requires active participation in ideation, strategy development, and creative brief creation to guide Creative Producers effectively
• Minimal Managerial Component: While leadership is required, the role primarily focuses on strategy and execution rather than team management